Interview with Jim Hilt Vice President of eBooks at Barnes & Noble at BEA
On the last day of Book Expo America 2012, Jim Hilt Vice President of eBooks at Barnes Noble came all the way down just to speak with us! We talked about the growing success of their e-ink reader line with the newest edition to the family, the Nook Simple Touch with Glowlight. He shares with us the evolution of the hardware from the concept stage and what made them create it. He also explains the growing synergy between their retail locations and their digital content systems, and some things we can expect moving forward.
Barnes and Noble is very well known for their Nook Color and Nook Tablet line of reading devices. He stressed the importance of their ecosystem tuned to readers first. Other companies like Amazon seem to be very focused on signing up people for Amazon Prime, but BN has tremendous success with Nook Kids, Nook Study, Lendme and their Android Apps. We talk a bit about how libraries play a part in their lending strategy.
This is a great interview, and he seldom goes them with media organizations, so we want to totally thank him for making the trip down to chat with us for over an hour!
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com
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